The North American beverage marketplace is quickly evolving as it faces profound demographic shifts and changing consumer tastes --- all of which directly impact the beverage choices consumers are seeking. These changing consumer preferences have opened up new opportunities while placing added pressures on beer, wine and cider sales, stymying post-pandemic recovery efforts.
As reported by StatsCan, in 2022 beer sales saw their largest decline in the last ten years and wine sales recorded their lowest sales level since 1949, the first time StatsCan began tracking the category. Meanwhile Ready-to-Drink spirit-based beverages have grown considerably, as have low/no-alcohol segments and functional drinks, with many new companies entering the scene.
Today’s consumers want simple, natural products and they are increasingly choosing locally-made beverages. United Niagara Beverages can satisfy this thirst with cost efficient production and highly skilled sales and marketing services.